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You are here: Home / 2021 / Archives for December 2021

Archives for December 2021

ACT N1 – Galib Gassanoff

December 27, 2021 by Aynura Maye

Brand: Act N1
Co-founders: Galib Gassanoff and Luca Lin
E-shop: actn1.com

The first guest of the “Galosce, Zhiguli” series is Galib Gassanoff – an emerging designer in Milan, co-founder of the fashion brand Act N1. His designs and garments are his way of dealing with his childhood memories and thoughts on traditions, human rights, freedoms etc. Contrasting elements making parts of a whole garment is the defining feature of his designs.

Galib Gassanoff (left), Luca Lin (right) – Co-founders of Act N1. Source: actn1.com

Galib, if I’m not wrong, it was 2017, friends in Italy were forwarding a news to me. It was about a young Azerbaijani fashion designer Galib Gassanoff, who together with young Chinese designer Luca Lin won a prestigious fashion contest organized by Vogue Italy and Altaroma. As far as I understand, it is quite a competitive contest. Tell us about this contest, in general, and how all it happened with you, with which design did you guys join?

When we knew about this contest, we were already preparing our third collection. So we submitted it. After a few rounds we reached the final round. This contest, “Who is on Next?” is established in 2005 to support emerging designers in Italy. Especially in 2017, in the year when we participated, the jury was made up of prominent faces in fashion. Among them were Silvia Venturini Fendi, Pier Paolo Piccioli, Giambattista Valli, Suzy Menkes and Sara Maino. 

“Who’s on Next” 2017. Galib Gassanoff and Luca Lin together with Emanuele Farneti and Silvia Venturini Fendi. Source: Galib Gassanoff.

We, together with my creative partner Luca Lin created ACT N ° 1 in 2016 based on our childhood memories. In our collections, we regularly talk about social issues, problems, human freedoms and our cultures. The collection we presented at the abovementioned  contest was about unity, respect and love, regardless of religion, language, race or gender. In the clothes, we used the details of Azerbaijani carpets, as well as prints inspired by the traditional watercolors of China. To cut short, the jury was impressed by our work and this brought us victory.

https://www.instagram.com/p/BWUm-OZHneL/?utm_source=ig_web_copy_link
The collection that brought victory to Galib and Luca. 2017

So up until then you had already set up your own company, right? How and where did you create it? What category do you design, what is your entry price?

Yes, after studying fashion design and art direction in Milan, in 2016 we set up the ACT N °1 brand in two rooms at my partner Luca’s house in Reggio Emilia. As we both know dressmaking, we managed to take off with little investment. Although we started with women’s, over time we moved to unisex. Now we are starting with men’s. At the moment, we are presented in more than 80 multi-brand boutiques around the world. In addition to Italy, our brand is offered in the United States, China, Japan and other countries.

The positioning is entrance to luxury, and the price range is comparable to Max Mara. Twice in February and September of 2021, we introduced the ACT N ° 1 x Marella limited capsule collection globally in all Marella boutiques.

Sala delle Cariatidi – Palazzo Reale di Milano. Source: Galib Gassanoff

As a result of this victory, the Italian Fashion Chamber or Camera Moda has included you in the official calendar of Milan Fashion Week. How many times a year do you have a show on this calendar? Also, please tell us a little about the preparation process for the shows. 

Since September 2018, we have a regular schedule. The show takes place twice a year, in September and in February at Milan Fashion Week. The show is a major event that brings together the press, buyers and critics. Preparations take about two months and we work on the new collection, music, lightining, installation, five-day casting, fitting etc. Finding venue is one of the most difficult part of the preparation work. Milan Museum of Technology and the Royal Palace were among the most remarkable venues that we were able to present our shows.

Museo della Scienza e della Tecnica Milano, Sala Cavallerizze. Source: Galib Gassanoff

Let’s focus on Azerbaijan. I know that you are in touch with passionate youth in Azerbaijan and you guys carry out some projects. How, you think, we can benefit from Italian know how, Made in Italy experience and where do you see a potential? 

At the moment, I see a lot of potential for interior design in our youth. But I do not feel it in fashion. There is some talent, but they either do not have proper means or shy away from expressing their creativity. Self-confidence is at the heart of everything. It is necessary not to stop, to look around, to grow by showing interest in different areas. I think we need to draw conclusions from the Italian experience. We can build the industry just by learning and applying.

https://www.instagram.com/p/CWX4P_-tuZd/?utm_source=ig_web_copy_link

Do you have any specific project regarding fashion, culture, or design?

I have ideas and plans to develop some sectors – let it be art or industry. My wish is that the unknown talented youth gets to express their creativity, emerge and build bright future. We have a great theater history, but I think we need to upgrade the quality of the costumes. Equally, our heritage of national costumes is very rich. I think it would be very good both to enrich this heritage and to define criteria to ensure quality of these garments. In general, I think there is need for some series work on this area.

https://www.instagram.com/p/CXQu8RqNpu7/?utm_source=ig_web_copy_link

Your advice from lessons learned to Azerbaijani youth who wants to purse their dreams like you?

There is no need to make excuses. Follow your dreams. Express yourself without fear or hesitation. Look around, explore, one grows thru learning. You will often hear “it is impossible!” Do not listen. What matters most is that you believe in yourself. If you do, everything will work out.

Click to read the original interview in Azerbaijani language.

Filed Under: Galosce Zhiguli Tagged With: actn1, AQA Series, aynura maye, designer, emerging designer, fashion, fashion designer, Galib Gassanoff

ACT N1 – Qalib Həsənov. Moda

December 23, 2021 by Aynura Maye

Moda markası: Act N1
Həm-yaradıcılar: Qalib Həsənov və Luca Lin
İnternet mağazası: actn1.com

“Qaloş Jiquli” silsilə müsahibələrin ilk qonağı Milanda yeni parlayan moda dizayneri, ACT N1 markasının həm-yaradıcısı Qalib Həsənovdur. Qalibin yaratdığı geyimlər sadəcə geyim deyil, konseptdir, sosial ünsiyyət vasitəsidir. Onun dizaynlarının səciyyəvi xüsusiyyəti təzadlı elementləri bir geyimdə birləşdirməkdir. Hazırladığı geyimlər uşaqlıq xatirələrinin ifadə formasıdır.

Qalib Həsənov (sol), Luca Lin (sağ) – Act N1 moda markasının həm-yaradıcıları. Mənbə: actn1.com

Salam Qalib. Səhv etmirəmsə, 2017-ci il idi, İtaliyada müxtəlif tanışlarım Azərbaycanla bağlı bir xəbəri mənə yönləndirirdilər. Xəbər Qalib Həsənov adlı azərbaycanlı gənc moda dizaynerinin Luca Lin adlı gənc çinli dizaynerlə Vogue İtaliya və AltaRomanın birgə təşkil etdiyi müsabiqədə qalib gəlməsi barədə idi. Anladığım qədər bu yarış çox rəqabətli yarışdır. Ümumilikdə bu müsabiqə və necə oldu ki, bu müsabiqədə iştirak etdiniz, hansı dizaynla iştirak etdiniz – bu barədə danışın zəhmət olmasa. 

Artıq üçüncü kolleksiyanı hazırlayırdıq ki, bu müsabiqə haqda məlumatlandıq və işlərimizi göndərdik. Bir neçə turdan sonra finala keçdik. ”Who is on Next?” adlanan bu müsabiqə İtaliyada yaranan gənc markalara dəstək məqsədi ilə 2005-ci ildə yaradılıb. Moda sektorunun inkişafında əhəmiyyətli rol oynayır. Xüsusən, biz iştirak etdiyimiz il – 2017-ci ildə münsiflər heyəti moda dünyasının tanınmış simalarından təşkil olunmuşdur. Onlardan bir neçəsini sadalayım – Fendi moda evinin hazırkı dizayneri və Fendi ailəsinin davamçısı Silvia Venturini Fendi; Valentino moda evinin dizayneri Pier Paolo Piccioli, eyni adlı markasını yaratmış dizayner Giambattista Valli, Vogue jurnalının 25 müxtəlif dildəki rəqəmsal nəşrini birləşdirən Online Vogue İnterational seqmentinin baş redaktoru, OBE titulunun daşıyıcısı, britinaliyalı moda tənqidçisi Suzy Menkes, Vogue İtalia jurnalının xüsusi layihələr üzrə direktor müavini, İtaliya Moda Palatasının beynəlxalq moda səfiri Sara Maino münsiflər heyəti sırasında idilər. 

Qalib Həsənov və Luca Lin Vogue Italia jurnalının baş redaktoru Emanuele Farneti və Silvia Venturini Fendi ilə. Vogue İtalia və Altaromanın birgə təşkil etdiyi “Who’s on Next?” müsabiqəsi. 2017-ci il. Mənbə: Qalib Həsənov

ACT N°1 markasını biz 2016-da yaradıcı ortağım Luca Linlə öz uşaqlıq xatirələrimiz əsasında qurmuşuq. Kolleksiyalarımızda mütəmadi olaraq sosial məsələlərdən, problemlərdən, insan azadlıqlarından və bizə məxsus mədəniyyətlərdən bəhs edirik. Elə həmin müsabiqədə təqdim etdiyimiz kolleksiya insanların dinindən, dilindən, irqindən, genderindən asılı olmayaraq birlik olub bir-birinə hörmətlə, sevgiylə yanaşmasından bəhs edirdi. Geyimlərdə Azərbaycan xalçalarına aid detallardan, Çinin tarixi sulu boyalarından ilhamlanaraq düzəltdiyimiz basmalardan istifadə etmişdik. İşimiz ümumilikdə münsiflərə çox gözəl təəsüratlar bağışlamış, yüksək qiymətləndirilmiş və bizə qələbə gətirmişdi.

https://www.instagram.com/p/BWUm-OZHneL/?utm_source=ig_web_copy_link
Luca və Qalibə qələbə qazandıran kolleksiya. 2017-ci il.

Amma artıq bu vaxta qədər öz moda şirkətinizi yaratmışdınız, doğrudur? Necə, harda yaratdınız? Hansı kateqoriya üzrə dizayn edirsiniz, qiymət siyasətiniz necədir?

Bəli, Milanda moda dizaynı və bədii idarəetmə üzrə təhsil aldıqdan sonra 2016-cı ildə Reggio Emilia şəhərində ortağım Lucanın evində iki otaqda ACT N°1 markasını qurduq. Özümüz biçmə-tikmə bacardığımız üçün çox az vəsaitlə başlayıb irəliləyə bildik. Qadın geyimi ilə başlasaq da zamanla uniseksə keçdik. Hazırda kişi geyiminə də başlayırıq. İndi dünyanın 80-dən artıq çoxmarkalı butikində şatışdayıq. Markamız İtaliyadan başqa ABŞ, Çin, Yaponiya və digər ölkələrdə də bazara daxil olmuşdur. ACT N°1 markasının satış mövqeyi lüksə giriş olaraq tənzimlənib, qiymət civarı Max Mara ilə müqayisə oluna bilər. 2021-ci ilin Fevral və Sentyabr aylarında iki dəfə ACT N°1 x Marella limited kapsul kolleksiyasını bütün dünyadakı Marella butiklərində müştərilərə təqdim etmişik.

Milan Kral Sarayı. Kariatidi zalları. ACT N1 defilelərinin təşkil olunduğu məkanlardan biri. Mənbə: Qalib Həsənov

Bu qələbənin nəticəsi olaraq İtaliya Moda Palatası sizi Milan Moda Həftəsinin rəsmi kalendarına daxil etdi. Bu kalendar üzrə ildə dəfileniz neçə dəfə olur? Həm də hazırlıq prosesi barədə bir az bizə danışın zəhmət olmasa. 

2018-ci ilin sentyabrından mütəmadi olaraq ildə iki dəfə, sentyabr və fevral aylarında Milan Moda Həftəsində rəsmi cədvəldə nümayişimiz olur. Numayiş mətbuatın, alıcıların, kritiklərin cəmləşdiyi böyük bir layihədir. İki ay yeni kolleksiyanın hazırlanması, musiqi, işıqlar, quraşdırma, beş gün isə kasting/fitting və s. üzərində çalışırıq. İşin ən çətin tərəflərindən biri məkan seçimidir. Milan Texnologiya Muzeyi və Kral sarayının zallarından biri ən yaddaqalan məkanlarımızdan olmuşdur.

Milan Elm və Texnika Muzeyi. Mənbə: Qalib Həsənov

Diqqəti Azərbaycana yönəldək. Bilirəm ki, həvəskar gənclərlə ünsiyyətdəsiniz və müəyyən bir layihələr həyata keçirirsiniz. Sizcə, Made in İtaly təcrübəsindən hansı istiqamətlərdə faydalanmaq olar və hansı sahələrdə potensial görürsünüz? 

Hazırda interyer sahəsində gənclərdə çox potensial görürəm. Ancaq moda sahəsində bunu hiss etmirəm. Bir neçə gənc var, lakin ya şəraiti yoxdur, ya yaradıcılığını büruzə verməkdən çəkinir. Hər şeyin başında özünə inam durur. Dayanmamaq, ətrafa baxmaq, fərqli sahələrə maraq göstərərək inkişaf etmək lazımdır. İtaliyan təcrübəsindən məncə nəticə çıxarmaq lazımdır. Öyrənməklə və tətbiq etməklə industriya qurmaq lazımdır.

https://www.instagram.com/p/CWX4P_-tuZd/?utm_source=ig_web_copy_link

Fikrinizdə mədəniyyət, moda və dizayn istiqamətlərində konkret bir plan varmı ki, həyata keçirmək istəyərdiniz?

Mənim fikrimdə bir neçə sahəni inkişaf etdirmək üçün planlar var. İstər incəsənət, istərsə iqtisadiyyat sahəsində. İstəyim odur ki, Azərbaycanda bu sahədə tanınmayan, özünü sınamaq istəyən qabiliyyətli gənclərin potensialı ortaya çıxsın, parlaq gələcək qursunlar. Böyük teatr tariximiz var, lakin, fikrimcə, orada olan geyimlərin keyfiyyətinin qaldırılması lazımdır. Milli geyim irsimiz çox zəngindir. Düşünürəm ki, həm bu irsi inkişaf etdirmək, həm də bu geyimlərin keyfiyyətli hazırlanması üçün meyarlar müəyyən etmək çox yaxşı olardı. Ümumiyyətlə, fikirləşirəm ki, bu sahədə çox ciddi işə ehtiyac var.

https://www.instagram.com/p/CXQu8RqNpu7/?utm_source=ig_web_copy_link

Sizin kimi arzularının ardınca getmək istəyən azərbaycanlı gənclərə bu illərin sizə öyrətdiyi məsləhət nə olardı?

Heç nəyi bəhanə gətirmək lazım deyil. Arzularınızın arxasınca gedin. Qorxmadan, çəkinmədən özünüzü ifadə edin. Ətrafa baxın, araşdırın, insan öyrəndikcə böyüyür. Tez-tez ”mümkün deyil!” eşidəcəksiniz, qulaq asmayın. Əsas sən özün inanırsansa, hər şey həyata keçəcək.

Filed Under: Qaloş Jiquli Tagged With: actn1, aynura maye, azərbaycan, dəb, fashion, moda, Qalib Həsənov, Qaloş Jiquli

Dust of Time

December 19, 2021 by Aynura Maye

Store: Polvere di Tempo (Dust of Time)
Address: Via del Moro, 59, Rome (Trastevere)
Online Store: www.polvereditempo.it
Artisan: Adrian Anibal Rodriguez
Adrian Anibal Rodriguez, artigiano and the owner of the workshop store Polvere di Tempo (Dust of Time) in Rome. Foto: Luca Fantini, 2021

It is that time of the year. And the AQA Series is here for you with a story of a store where everything is about TIME.

Dust of Time… Or as it says in Italian, Polvere di Tempo. This little, cozy shop offers as much nostalgic and warm setting as its name suggests. The green doors, with the Christmas lights on at the time when I visited added a special magical air. Located in a very Roman neighborhood, Trastevere, on one of the winding narrow cobblestone alleys, this workshop store is a must-see place in Rome.

Adrian, the architect artisan and the owner is originally from Argentina. A true guardian of the ancient tools for measuring time. The first time I stepped into the “Dust of Time”, my impression of him was of a very pleasant person who was extremely humble towards all his clients and whoever walked in. Then we talked. I explained to him why I am there. God, I discovered a true philosopher. His knowledge and perception of time were so interesting, so mind invigorating, I forgot for what I was there and we dove into a stimulating, long talk about the phenomenon of time and so many other things. I’ll leave the conversation here for you to indulge.

In the meanwhile, check out his online store where you’ll find one of a kind quality, hand-made tools for measuring time – from hourglasses of different sizes to sundials, compasses and many other curious items that would make a wonderful holiday gift or a beautiful décor item for home – www.polvereditempo.it

Enjoy the story of his time stopping store. The story is up on the my Instagram account.

Enjoy xx

Adrian, I found about you and the store “Dust of Time” on Google. I knew that the whole shop was about measuring time. But when I entered the store, the time stopped. It was an interesting feeling. Usually, looking at the time pass gives us anxiety or sense of urgency. But here observing how time passes in a time-measuring object, hourglass, was kind of pleasing, calming. How did you come up with the idea of choosing this path, dedicating yourself to creating these curious objects?

In fact, everything started by a mere chance. By profession I am an architect. I used to work for a big company. Yet I didn’t really like that life, I wasn’t comfortable. My grandfather used to say, it is better to be mouse’s head than lion’s tail. Working with people who were building big villas and houses was not to my liking. I am a very critical person. To cut it short, in that period, when I was about to give a second thought to my profession, a friend of mine gave me a sundial as a gift.

Was it happening in Argentina?

This was happening in Italy. I’ll skip the part of my life in Argentina up until I was 29, when I decided to move to Italy. I have always been good with handwork, a general tendency coming from family. At such a point in my life, a friend of mine gave me a sundial. Until then, I have never had an exposure to the world of measuring time. As many others, I used to observe time either on watch or over wrinkles. With this gift I leaped into the world of measuring time. Gradually, I started to build a sundial, a wall sundial, which is also vulgarly called Le Meridiane. Later, I tried my hand at making clock candles for monks.

Look, we totally ignore how time was measured in ancient times. We do not have that memory. Our memory starts with the mechanical watches. I mean, mechanical watches themselves are very ancient, the first one being invented around 1300s. But it was a curious object not because of its accuracy, but because how it worked. It wasn’t particularly accurate. Sundials were used during the day and nocturnal at night to determine time by the position of the stars. Hourglasses obviously were a complementary instrument in times when there was no sun or it was cloudy. As a matter of fact, hourglass is not a clock. they are chronometers, they are designed to measure passage of time. As a German philosopher Ernst Jung said, the mechanical watches do not measure time, but fabricate time, because they are totally different from what the real time is.  

Time is a philosophical phenomenon, I think. Just think, in times of hardship, difficulty and anxiety, time never passes. On the contrary, in time of happiness and joy, we do not know how time flies away. That means, time it a relative phenomenon, yes, also a scientific measurement, but as well relative. So, slowly, I started to enter this world. Also, I was young, you know, when one is young, one is not conscious of the value of time, but the elderly are, as the end is drawing close. I smoke pipe and in the world of pipe smokers, the measurement of time is the length of one pipe. What I mean is there are endless ways to measure time.

Polvere di Tempo (Dust of Time). Store: Rome, Photo: Luca Fantini, 2021

So, when ventured into this work, I started with sundials, then moved on to clock candles for monks to measure time at night. In general, all these tools belonged to aristocracy, or borghese. Farmers planned their day around the sun. I think the first phenomenon that made mankind suspect of time was shadow. Because, mankind realized that from the rise of sun until sunset, with the movement and gradient of the sun, the shadow moves and changes. And this was the first reference point in the birth of objects that measure time. This is how sundial works.

Then came synchronization. If we put the whole process in perspective, it was until when someone has decided to let’s say synchronize time in two separate points, and this is, probably, how portable measurement tools came into picture. Above all, I think, it was necessary also during the wars. In times of attack from different sides, calculating time in terms of the position of shadow wouldn’t do the job. Isn’t is amazing how wars along the history found their way in and changed it all.

Measuring time can never be perfected, right? First everything started on empirical experience, then mathematical calculations followed. These are all the topics that interest me and so I dedicated myself to this craft. I try my hand in making different types of watches and work on improving my skills.

One day, I discovered hourglass, which is not a clock, but is a tool to measure passage of time. Hourglass is an incredible tool. That is the only tool where the time is tangible, one can touch time. The sand in the upper bulb is the future, the neck is present and the sand in the lower bulb is the past. It is a practical tool too. But the first version that was called clepsydra, was made of water. So, it was a water clock. Not in this exact form, different sizes of vessels filled with water were used to measure the passage of time. What we call clessidra (hourglass) now is in fact clepsamia, a sand tool.

Where was the clessidra born?

There is no knowledge on the exact place that it was created. I suspect, it was ancient Greece. But as water clock. The version we create now, the sand clessidra is not very ancient. I assume it was in Babylonia, Persia etc. My researches didn’t result with a specific information on that, I mean the water clock is really, really ancient.

Polvere di Tempo (Dust of Time). Store: Rome, Photo: Luca Fantini, 2021

What time the tools that you make date back to?

The tools that I make date back to 1700s, they are portable models that were first made in Nurnberg. I decided to produce portable objects, for obvious reason, because I had to make my living out of this too. This craft was to be my passion and living. It needed to be practical. But no, wait, even before that I made shepherd’s stick, which is also a tool for measuring time according to the position of the sun.

Another topic is that the mechanical hour that we use today is quite disconnected from the solar hour. Sometimes there is a difference of as much as an hour in these two times. This discrepancy is also due to the need to facilitate the issue of time. For example, the countries such as the US or Russia extend across couple of time zones. To facilitate, organize and avoid confusion as much as possible, the lines of zones do not run exactly along the solar times, they are adjusted. But if we check time against the real solar time, we’ll observe discrepancy. When you see a note – real local time – that is astrological time.

Polvere di Tempo (Dust of Time). Store: Rome, Photo: Luca Fantini, 2021

Listening to you, someone that is as profound and humble as you are, my thoughts wander. The qualities that are required for this work, namely, a lot of attention, concentration, precision – are the qualities of intense mediation practiced to elevate the spirit.

Totally. The artisan work is a very creative work, it is kind of an artistic work. I always say this: the difference between artist and artisan is that artisan creates an artwork that is also a practical product. Usually, an artwork doesn’t have to have a practical use. Also, there are so many artisanal works that with the passage of time have garnered the value of an artwork. For me, artist is the one who is always in search of ways of expression. Artisanal work with modernization has lost a lot of value. Maybe, it garners the value it deserves with time. For example, a furniture of the 17th century is considered an artwork and carries a value of an artwork today. In this sense, this is a very complicated topic to elaborate. But in general, I’d say the difference between an artist and an artisan is that the artisan makes a product that has a practical use in that moment in time.

Many times, I wonder a lot about why we do the things that we do. What do you think, if you hadn’t moved from Argentina to Italy, would you have dedicated yourself to this craft?

Nobody knows, nobody can answer to that question. Let’s say you take a thousand white sticks and one red one and drop them from height. Do you think, the red stick will always fall into the same spot? No, it will always fall into a different place. Human life is like that too, there is a possibility for total change in every instant. That’s why, I do not know. In Argentina there is a saying – you’d be what you are meant to be or you’d be nobody. The saying alludes to a pre-determined destiny. But is there a thing called destiny? I do not know. I am a type who doubts everything. There is a beautiful saying – Doubt is the privilege of the secure. The insecure people can’t permit space for doubt.

Polvere di Tempo (Dust of Time). Store: Rome, Photo: Luca Fantini, 2021

Then fear fills in that space…

Right. Now, there are people that need political and ideological position. Why? Because, such position gives a sense of certainty. The ones that are afraid of insecurity and can’t afford doubt as it opens space for insecurity, adopt such positions that are supported by ideology or philosophy. I have always been agnostic, come from a family that has been non-religious already for three generations. I’ve raised my kids in this spirit as well – one should submit to insecurity, continuous research of the truth.

But isn’t it difficult to live without firm points?

Absolutely. Of course. The truth is a lie in which one believes. But who is in power to say what is the Truth.

Polvere di Tempo (Dust of Time). Store: Rome, Photo: Luca Fantini, 2021

Could this be the reason why you dedicated yourself to a profession that requires so much precision? Your need to search and understand?

I do not know. You know, there is a saying – I know that I do not know, I do not remember which philosopher said this, I don’t have a memory. If I had one, that would have been a strange thing. My point is, the more one learns, the more one understands that doesn’t know a thing – then one adds “maybe”, “might” to everything one says. With such uncertainty, of course, life becomes uncomfortable. Because, being grounded is really comfortable, it brings tranquility. I do not know, I am of doubt and for doubt. I think it is better this way, less comfortable, but better. In fact, this approach of questioning everything has taken me on a path, in respect to time, to doubt and question it too. And it really opens up one’s mind and learn things that wouldn’t have been possible without such attitude.

What your advice would be for the coming generations?

This is a difficult one. For ages, the maximum human speed has been that of a horse. We’ve tried and trained different animals for this, elephants let’s say and the last one has been horse. But then a moment came in history – with the steam engines – the velocity jumped. The increase is not mathematical increase any more, but a geometrical one. It is geometrically exponential. We’ve reached to a point, it feels like, we’ve lost the control over our world, before it was us controlling, now it feels like it’s machines in charge. With the climate urgency and the sort of unimaginable economic crisis that we’re heading, this is a difficult question. But I wouldn’t want the youth to grow up with pessimistic thoughts about the future.  

We started this series of interviews to learn about the excellence of Made in Italy. But we both are kind of strangers. I look with foreign eyes and want to understand what is at the core of this excellence. We do not want to learn from the experience of big industries and businesses, we’d like to learn from people that do the handwork behind, are on top of all and pays attention to all the details along the process.

I think, you’ve picked the right country to learn about the sense of quality and artisan work. 

Polvere di Tempo (Dust of Time). Store: Rome, Photo: Luca Fantini, 2021

Filed Under: AQA Series, Uncategorized Tagged With: AQA Series, artigiani romani, Artisan, Italian Excellence, Made in Italy, ogetti di casa, Roma, Rome

Galosce Zhiguli (Qaloş Jiquli)

December 17, 2021 by Aynura Maye

Just 2 days before the launch of the AQA Series, let me introduce you a specific segment of the Series – Galosce, Zhiguli (Qaloş, Jiquli).

This segment will feature Azerbaijani youth, who pursued their dreams in Italy with grit. Not an easy beat. They are trailblazers in their own right. This youth has a lot to offer and a lot to learn from, be example and inspiration.

I thought a lot (and deep) about the name for this segment. It had to be about ‘exposure’. Naturally, my mind wondered about my own early exposure to Italy. In the memory line Galosce (Qaloş) came first 🙂 You see even in a remote mountainous village or in a refugee life in some stable or farm those galosci were telling:). Oh even more, my grandma used to sew buttons on the galosci – buttons of different colors on each kid’s pair, as they were literally the same piece of black rubber. Now, looking back, those buttons, more precisely, the color of those buttons was an important identity detail. Who would dare mess with the color of other kids? Not me!:)

Talking about color, who knew that it was an Italian designer who brought galoshes into pop culture by coloring them in bright colors? Hello, cute rain boots!

If you ask about -Zhiguli (Jiquli)…I am not talking about candies (caramelle), but a version of Fiat bought by the Soviets. Zhiguli was a collective Soviet exposure to Italy:)

So, Galosce and Zhiguli are two things come to my mind when I think of the word “exposure”. Let me know what do you associate with the word “exposure”.

Filed Under: Galosce Zhiguli, Qaloş Jiquli Tagged With: AQA Series, galosce, qaloş, Qaloş Jiquli, zhiguli

AQA Series

December 14, 2021 by Aynura Maye

The first story is coming on December 19, 2021. Do not forget to check back in.

AQA series will explore Italian excellence thru the stories of those who create it. Of individuals, who are behind in every great product and meticulously work on every detail. Honestly, at the heart of the project lays the curiosity to better understand this culture, the drive for creativity, Vivere all’Italiana lifestyle and see how young nations like mine can learn, adopt and get inspired from it.

Yet, the project has couple other objectives as well. On one hand, it will open up a window to more affordable ‘Made in Italy’ products, artisans, little known, emerging, authentic brands, designers, small producers, intellectuals and many more. Take it as exploration of the ‘Unknown Italy’. Check out their online shop for great buys. Also to support small businesses and creatives. On the other hand, I hope this series will provide an opportunity for the local creatives to connect with the world outside of Italy.

As we say, here trying to shoot two birds (actually four) with one bullet:) About one more segment of the project specifically related to my country later.

Oh, and I am officially on Youtube. Don’t forget to subscribe. Thank you!:-)

Filed Under: AQA Series Tagged With: AQA Series, aynura maye

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Aynura Maye

Currently exploring the know how of Made in Italy through the stories of those who create it. Individuals.

Also, tracking fellow youth from my land Azerbaijan who built themselves in Italy.

Enjoy xx

Aynura

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