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Striking similarities in the language of art and fashion

February 10, 2019 by Aynura Maye

Art and fashion have their wonderful ways to step in to say in a very crisp manner what the words are too shallow and too vague to utter. And even what I find astonishing is how different forms of art can translate and communicate shared feelings and sentiments in a strikingly similar fashion.

“Artfully” distracted and fragmented

Apollo in defragmentation, Marta Minujin. Photo: Instagram account of Marta Minujin

Let me get a bit specific. Before moving to Italy (when fashion was not really my area of interest), I was in Argentina mostly studying psychoanalysis and interested in many ways that art could communicate the most ineffable notions of our psyche. After moving to Italy, fashion became another fascination of mine in a way how it can be the mirror to the cold reality of our times and wishful hopes of our hearts. Since I moved to Italy three years ago, I can’t really differentiate between art and fashion. Not that I see the all pieces of garment as a piece of art. Yet I believe, each final product somehow says so much about the designer. Not about what the designer wanted to communicate, but what was really her/his state of mind, what she/he was living through or what was running thru her/his mind during the process.

Maison Margiela, Couture 2018. Creation of John Galliano to express defragmented, nomad mind. Photo: Internet

Sometimes, the similarities I see in ways art and fashion communicate shared human sentiments are striking. One of such similarities I’d like to talk about is between the art installations of Marta Minujin, an acclaimed Argentine artist and John Galliano, well-respected designer of Maison Margiela.

Little background information for those who do not know Marta Minujin. This flamboyant artist hails from Argentina and is the queen of pop art, performance art, “happenings” etc. She was a friend of Andy Warhol. I loved her free, deconstructive, mind provoking installations. Back in 2010, she explained her fractured monuments and statues as follows – we are so distracted, bombarded with lots of information in every given second, it is hard to pull ourselves together. This theme manifests our confused, defragmented state of mind, all over, never concentrated.

“Fashionably” decayed

As we lived along the collective concussion caused by the digital disruption more-less the same concept translated into the Couture pieces of John Galliano in his 2018 collection presented in Paris with strikingly similar designs – fragmented, layered, kind of all-over the place, nomad minds.

Marta Minujin against her own installation, Photo: Internet

A year passed. Came along another Couture week. Maison Margiela presented an outstanding presentation of “walking art pieces” translating decay, artifice, excess. Almost the same concept of some other installations by Marta Minujin – which I see as an expression of our current badly-functioning memory unable to forget (ditch), clean, organize and systematize. State of serious confusion.

Excess, decay in the creations of John Galliano, Maison Margiela, Couture 2019

Now I am looking at photos and still can’t get over how sharp the language of art and fashion could be in transmitting a message that the words are powerless to describe. Above all, how some shared sentiments can translate into strikingly similar visual messages by different forms of art.

Filed Under: Fashion Tagged With: art, fashion, John Galliano, Maison Margiela, Marta Minujin, similarities

Fashionable U-turn – Elegance and feminine flair a la Couture

January 29, 2019 by Aynura Maye

Cheers to the fantasy function of our mind not to let us die from the cold reality.

I can’t attest for others but what my eyes saw was a different kind of couture from the last year’s. This was definite comeback of the elegant feminine flair, sometimes exaggerated, but in general quite wearable in fact.

Chanel Couture Spring Summer 2019 Paris, Photo: NowFashion.com

This couture was feast of sequins, feathers, layers and layers of organza and tulle put together with painstakingly delicate hand-work. Colors deserve a special mention – from pastel colors of tranquility to splash of bright colors (yes, talking about Chanel and Valentino). Sincerely, I see this U-turn as a manifestation of the regenerative and compensatory function of our psyche for the latest tumultuous couple of years we’ve lived. Our longing for hope.

Balmain Couture Spring Summer 2019 Paris
Photo: NowFashion.com

The Mirror of Our Times a la Couture

Well, until Maison Margiela hit the runway. Right at the U-turn are exactly two radically different tendencies (oh, that regular contradictory nature of opposites, right?) – Comeback of elegance – soberly composed yet delicately suggestive feminine flair on one side expressing cry of our soul to pull our fragmented mind together and John Galliano yet again artistically putting on runway the cold reality – our already disturbingly fragmented state of mind. He rightfully calls his work the show of the excess, the artifice, the decay. Yes, the whole show is very colorful and artisanal but clogged, just like our clogged mind and badly functioning memory. I can’t help seeing striking similarities with the works of Marta Minujin, an Argentine artist, who is famous for recreating the “mess” of our fragmented mind and clogged memory.

Maison Margiela Couture Spring 2019 Paris
Photo: NowFashion.com

His previous couture horrified me a year ago, not that it was bad, just because it was like a not loved mirror that reflected the flaws one doesn’t want to see. This time around he has taken it to a whole new level – sincerely, I find it as a theater inside a fragmented mind living a trauma or I must say the concussion came with digital disruption in the era of consumerism.

Schiaparelli, Couture Spring 2019, Paris. Photo: NowFashion.com

Beauty Stripped Off Its Beauty

Talking about the concussion of disruption, I think we are still good. True, suddenly the fashion herd had painfully revealed that it can’t survive in its isolated glossy bubble anymore, the “ideal beauty” had a major blow while fashion turned into tool and chaotic platform of resistance against canonized societal restrictions and flaws. At another note, the silent majority got a platform to scrutinize and question the once-cherished-but–turned-to-hypocritical-cliché liberal values, which gave rise to populism leading to the most unexpected election results in certain key places.

Which naturally was followed by “high way – my way” attitude that led to borders and nations suffer from isolation and race for self-gain. Big masses simply preferred to shut doors and windows tight, burying the sense of collaboration and empathy, the greatest lessons of the devastating two world wars. We literally live memory concussion intensified by the disruption. And living with the bare reality as John Galliano has put it is really tough. It is freezing cold there.

Givenchy Couture Spring Summer 2019 Paris, Photo: NowFashion.com

But again, I think we are still good. Sometimes it seems to me the great world wars had somehow stemmed from the industrial revolution, the disruption of those days. Of course, the speed of time was different back then. I mean the concussion and memory clog caused by disruptions could be that bad if we choose to roll with the one-sided cold reality.

Valentino Couture Spring Summer 2019 Paris, Photo: Internet

Again, back to fashion. Last year the Anglo-Saxon fashion and media played a crucial role in bringing fashion down to the terrestrial dimension where we mortals live and struggle with social issues every single day. As I said above, the “ideal-beauty” had its quite duly generous dose of scrutiny. Being well-grounded and tackling social issues through the grace of fashion is a strong weapon to readjust already canonized rules and frames.

Desire for Fantasyland

However, burning the bridge to our fantasyland, the source of our hope would backfire. We can’t uproot ourselves off. Our cold and meaningless reality is too much for us to carry. Call it hope, beauty, ideal, fantasy  – whatever label we put on – it is the source of hope. It is what gives meaning to our gray reality and reason to roll into the next day. How we have canonized this concept (hanger thin silhouette or curvy, fluffy softness) doesn’t matter. It is the compensatory function of our mind. The more we suppress it, the stronger it makes its comeback.

Last year the fashion world was swept by the cold reality of flaws and wrongs of our earthly life and viola. This year we are flooded by the products of our fantasy land to compensate the bitterness of reality – sequins, layer and layers of tulle, organza, feathers. The pieces might have been exaggerated, but they were elegantly composed and even suggestive. Even mens’ collections from the previous weeks were somehow soberly composed.

This time I saw cry of our soul for some fantasy, wishfulness. I saw our need for fairy tale that will house our unprotected soul in face of our disturbing reality. The sheer attempt of our mind to compensate for what is missing in our physical dimension.

Filed Under: Fashion Tagged With: alta moda, Balmain, couture, fashion, fashion symbols, Givenchy, Haute Couture, high fashion, luxury, Maison Margiela, Paris, PFW19, Valentino

Why breakthrough is difficult for the unconventional models? Surprisingly, the reason is not about beauty standards

October 5, 2018 by Aynura Maye

Now that the fashion month is being wrapped up and especially New York Fashion Week was marked with inclusivity, I’d like to reflect on the ever-hot topic of the fashion industry – why breakthrough is so difficult for models of non-conventional beauty standards.

Savage x Fenty by Rihanna, NYFW 2018.
Why is it hard for models of non-western looks to break into stardom? Beauty standards are just the top of the ice-berg.
Photo: Internet

Every time I talk about this I get odd looks from around. That’s why I am kind of intimidated to let out this “nonsense” that no matter how erudite and well-cultured we are today, we are still to a great degree moppets of our biological set-up.  And the barrier the “non-conventional” models face is due more to our instinctual set-up than our self-imposed beauty standards.

The article has originally appeared at Marie Claire Italia in Italian. You can read it in this link.

Fear – invisible part of the iceberg

To make it clear, what we call “discrimination” or “prejudice” today is our nature-given, wild instinct of “fear” which serves as precursor to protect us from unknown dangers. Anything or anybody that is not like us immediately raises red “danger” flag in our instinctual realm and our self-defense mode gets deployed. That is why we tend to hang out and mingle with those who either look like us or think like us. Over the grounds of shared sense of security we go on to build criteria and standards for many things, including aesthetics and beauty. Anything or anybody that doesn’t correspond to those criteria “is not from us” or “discriminated”.

Black, plus size model Philomena Kwao.
Why is it hard for models of non-western looks to break into stardom? Beauty standards are just the top of the ice-berg.
Photo: Internet

Now we are talking about manifestations of instinctual fear in social interactions. This is the underlying motive of formulation of groups – from the smallest gangs to nations and religious civilizations. But that fear is not static, in fact is quite the opposite. If not worked on intellectually, it tends to grow bigger and stronger causing anything from benign prejudice to most violent acts of war and orchestrated massacre.

So talking specifically about the models of “non-conventional or let’s say non-western looks”, breaking through is really more about overcoming that underlying instinctual sense of “fear of unknown” than the criteria of aesthetics. I think many models of African or Asian background can relate here.

Fear – “good cop, bad cop”

In fact, fear is not a bad thing at all, on the contrary it is vital for our self-protection. Letting it take a free-rein in our social interactions is what throws everything into maze of unsolvable issues. Handling fear in proportion is crucial and the way to curb this ever growing monster is to work on it intellectually. Train our minds, ears and eyes not to shut down to difference, but educate ourselves. Once our brain stops seeing “the new object” as a danger, defense mode turns off and we kind of start to like it. With time that “once enemy” turns into “normality” and even “first preference”. Nothing is more moldable than our brains. It just needs intentional training through education. Getting familiarized with the object of danger is the way to curb that fateful fear.

The article has originally appeared at Marie Claire Italia in Italian. You can read it in this link.

Filed Under: Fashion

The God Pan is to blame for the ugly dad sneaker craze

July 28, 2018 by Aynura Maye

Ah, luxury beauty – how far you could stretch yourself? Who’d guess the ugly and dirty sneakers of my dad, which he didn’t even bother to clean the mud lumps off would be a piece of luxury that I cannot afford. Phew!

But there is only one creature to blame and that is the God Pan! How? Stick to the display, I am going to give an important secret to you.

Gucci sneakers - ugly sneaker trend. Photo: Internet
Gucci sneakers – ugly sneaker trend. Photo: Internet

The paradox – love and hate for the ugly sneakers

Almost for the whole July I’ve locked myself inside.  I haven’t done it to avoid the summer heat, no, not for that. I am actually glued to my laptop to see what kind of looks walk down the runways. July is full of them. So are streetwear, fashion-less fashion and ugly sneakers. Also the paradox is too evident to miss – while the fashion houses from the most luxury ones to the most affordable ones are racing to grab an opportunity out there, almost everybody talks about the experimental streetwear craze and even fatigue! Even some new expressions are being coined – “the uglier the better”.  If people are tired of it, then why there is so much craze about it? Or why so much negativity while it actually sells so well? From where this paradox breeds?

Ugly sneakers trend – Loewe. Photo: Internet

Very puzzling…until one discovers the Pan’s syndrome.

The God Pan is back … in the ugly shoe business

Rooted at the preference of the main clientele and boosted by the commercial targets of the luxury fashion houses, this craze has gained such a magnitude that it can only be explained by the Pan’s syndrome – the syndrome of mass agitation.

Who’d know the word panic derives from the name of the God Pan, a little hairy, horny, semi-animal, semi-human fellow. The God Pan with its panic-inducing screams symbolize an important aspect of our nature – our tendency to fall victim to the feeling of agitation, instinctual fight-flight state of mind that overrides logic and reasoning. Worse, this agitation very easily spreads and becomes mass panic – like a contagious disease. It talks about the instinctual survival state of mind and how easy it is to cause agitation in the masses.

Ugly shoe trend, Balenciaga crocs. Photo: Internet
Ugly shoe trend, Balenciaga crocs. Photo: Internet

How it applies to the streetwear, dad sneaker craze and simultaneous fatigue? The digital disruption has turned the societal pyramid upside down. The fashion industry hasn’t been exempt either. The layer that couldn’t get its voice out there now has gotten to the top. The influencers who wear sneakers in objection to the too-restricting, too-elusive, too-refined taste of the fashion houses have a wider reach than the elusive fashion magazines. And these influencers are capable to influence obviously to the most connected, most-exposed generation – the millenials, who naturally prefers destructive, “no-rules” over discipline and structure (no offence to anybody, we are talking about the behavioral patterns that the levels of hormones cause at that age frame).

Now, this is one side of the coin. The other side is the fashion houses and their commercial goals.

You have my sympathy, the renowned designers of fine taste!

No matter how much the fashion designers of the most refined taste may loath those bumpy sneakers and streetwear deep in their hearts, pressed against the sales targets, they have to not only adjust, but push for more sales of what already sells. So this is a two way-street – somehow the destructive taste of the main cluster of the clientele teamed up with the aggressive communication strategy of the luxury fashion houses to boost sales has caused something unstoppable. What can be explained with the Pan’s syndrome only – mass agitation. This has made even the most elusive fashion houses take the fight-flight attitude for survival. Almost everybody complains about the craze, yet everybody follows the trend. Even wants to get ahead.

The exemplary situation of mass panic – all hate it, yet all do it because there is no other solution in sight. We are blinded by our own instinctual agitation. Long live, elegance!

Filed Under: Fashion Tagged With: balenciaga, Gucci, Pan, sneakers, the God Pan, trend, ugly shoes fashion, ugly sneakers

Destruction a la couture or the mirror effect of our disturbing collective mental state

July 17, 2018 by Aynura Maye

The couture week is just over. Yet my Instagram feed overflows with all types of photos from the couture runway – blurry, well-defined, complete look, details– anything. Only today, after the fashion week is over I’ve realized what is common about the majority of these photos – they are mostly about the pieces of the conventional couture. A complete work of meticulous design and craftsmanship. And we have witnessed the unmistakable comeback of elegance and the determination of the “old-timers” to strike back the streetwear craze. What is not getting that much instacoverage is the theme that has been running quietly but steadily along the week – the destruction. What is more interesting is how this theme made up its way up to the couture runway – the parade of the delightful extravaganza of the year.

Maison Margiela couture 2018 fall. Photo: Internet
Maison Margiela couture 2018 fall. Photo: Internet

It makes one wonder what is happening? Is the conventional concept of couture slipping away even more? Are we redefining the nature of the couture craftsmanship? The overlayered and sometimes irrelevant pieces that walked down the runway sometimes blankly made no sense to me. And sometimes, it was the opposite – when you let go the initial prejudices, you see that this is the mirror reflection of our current state of mind – fragmented, detached, unaligned, lost and fast to forget – I apologize for my boldness. Really, the whole morning I’ve been contemplating about this…and I am inclined to reason it this way:

The pyramid upside-down

First came the influence from outside, then its repercussions inside the fashion. I mean, first came the change in the taste and trends with the technology and the millenials. There is no point in talking about this as it gets discussed every day. The pyramid is upside down on both fronts – with the technology the old, good days of “the elusive” is digitally gone – long ago. On top of it, the taste of the millennials has made the army of fashion designers to rethink the definition of beauty (and this includes calling the most ugly the most beautiful sometimes – again the ugly and the beautiful very relevant, I guess).

One shouldn’t be a psychologist to know that the years of youth are the times we all become self-destructive. We tear down all the barriers and restrictions that stand on our way of building our own identity. When there is no obvious barrier, our clothing is the one. With this peculiarity in mind, many established and establishing labels hit the road.

Art pieces on the runway

Now let’s see what happened inside – the repercussions of the outside influence. One thing is the influence coming from the outside, the other thing is how you wither it – you control it or lose it. This is the point I want to make. Whether you are on top of your designs or desperately lost in the flow. While writing this I can’t help making a metaphoric image in my mind where all the designers have found themselves flowing in the current that they do not know where it heads. Some have managed to keep their heads up and somehow control their positions. And the other category is lost, heads down flowing with the current with no sense of what will happen next.

That said, my impression of the deconstructive designs wasn’t univocal. My impression on certain pieces were that they were more than the intention to please the destructive taste of the millenials and the z-generation. They were a mirror to show how troubled and fragmented our mind has become. Did I find them beautiful? Esthetically, no. Did I find them fashionable? Maybe some pieces can be adapted or details maybe used. But, psychologically they were so relevant. I think an exhibition hall is a better place for those art pieces. But today the lines between the art and the fashion are getting so blurry, I do not even know if my thought is relevant at all. All in all, kudos to a fashion designer that has enough guts to evaluate, characterize and mirror his/her own time. It is a hard task and results should be rewarding.

Flowing with the current

But also, I’ve seen designs of destruction that do not seem to be either the mirror or the burst of the creative energy. It is counter-intuitive to talk against the romantic process of creation. But I can’t help imagining that other group of designers floating in the current heads down. In an ever increasing competition in the merciless world of fashion and in the situation where you never know what is beautiful, what is ugly, the stress of becoming successful most probably would cost some good deal of peace of mind to the designers. Especially the ones that are trying to get a voice in the Olympus, where the long-lived Titans have occupied the best spots. Some looks of the destructive fashion on the runway just emitted a silent cry of stressed out and desperate souls that lost the direction.

After all, we all are humans, learning to stop at the right moment is our life-time challenge. If a designer gives in and turns the internal sensors off, he/she kind of gets “blown away with the wind”. And it is so easy in the stressful world of fashion.

Yet, I think, sadly this is the way it is. Every new is born through destruction. The ones that will endure this period of destructive outburst, will shape the lines and shapes of the new concept of beauty.

Filed Under: Fashion

Instabeautiful vs humarespectful – Couture a la Ronald van der Kemp

July 7, 2018 by Aynura Maye

The Paris Haute Couture Fall Winter’18 kicks off with RVDK, the label of the couturier of the modern times – Ronald van der Kemp, who I guess, I can comfortably call the King of Leftover Fabrics. As usual, his looks bear details from the period that is his “inextinguishable fountain of inspiration” – the 60s-90s. But to me, in this collection the looks are more romantic, the lines are softer, loose, flare and whimsical. The creations again sport bold colors and combinations are playful. As usual, the focus is on empowering models with garments and fabrics, not on the set.

RVDK, Paris Haute Couture, Fall-Winter 18
RVDK, Paris Haute Couture, Fall-Winter 18, Photo: Internet

All in all, I must confess that not all pieces are to my taste in this “wardrobe” as I am a retro-type person. I love to have fun with peaked shoulders, accented waist etc. that were the staples of the previous wardrobes. However, in general, these pieces of RVDK are quite strong and sure to boost confidence.

Yet I choose to write about this label for another reason – its “humarespectful” couture of RVDK versus “instabeautiful” craze of our days. Because its founder is somehow capable of avoiding all the distractions and cacophony in the fashion world and doing things his way consistently.

RVDK, Paris Haute Couture, Fall-Winter 18
RVDK, Paris Haute Couture, Fall-Winter 18, Photo: Internet

It doesn’t mean that his pieces are not worthy of instahype, in fact, totally opposite. He is very instaworthy. Yet, I guess, the below reasons will make one feel more awesome in his pieces because of the values he sticks to:

The approach to couture:

RVDK couture is usually not “inspiration” or “theme” based. His way of creating couture is relaxed, experimental, spontaneous thus playful and more relatable.

RVDK, Paris Haute Couture, Fall-Winter 18
RVDK, Paris Haute Couture, Fall-Winter 18, Photo: Internet

The approach to fashion:

He calls his collections “wardrobe”. Because, one may pull up a piece of some good years from her wardrobe to wear. It is not about being seasonal. It is about mindful consumption. It is about building a wardrobe that has both – old and new.

RVDK, Paris Haute Couture, Fall-Winter 18
RVDK, Paris Haute Couture, Fall-Winter 18, Photo: Internet

The guts:

In our times it is hard to resist the mainstream and not get pushed into the “acceptable frame” of the time. Somehow he is capable of doing it. While the leviathans and behemoths of the fashion world roar on Instagram and elsewhere, he is whispering his values through his work and commitments. He takes stance, just like any other successful label. But not by creating a public stir, by going out and giving his contribution without noise.

Respect for resources:

In the first paragraph I called him the King of leftover fabrics and it was for a reason. He is notoriously known for his use of leftover and vintage fabrics. Besides being a very responsible and “couture” way of doing it, to me, the results are eccentric with sometimes remarkable and colorful patches.

Empathy:

For the wardrobe of the last year he employed refugee labor. Attention, we are talking about it in a time when Europe probably lives the darkest days of refugee crisis so far.

Preference for nature-given looks

The label vehemently bashes the Instagram filters. And I agree. We use filters to a point, when I lift my head out of my excessively filtered virtual world, I find the colors in the real world quite boring. And this is no good. It makes me depressed.

Well, in a short while, I guess I’ve complied quite a list of reasons for those who choose to create deeper bond with their garments, rather than use them to create another personality.

Again, do not worry, the label is as much instabeautiful as it is humarespectful.

Filed Under: Fashion Tagged With: couture, fashion, fashion symbols, high fashion, recycled fashion

Instagram – Friend or Enemy of Fashion?

June 5, 2018 by Aynura Maye

The Barren Land and the Phenomenon of Alessandro Michele –
My thoughts upon seeing GucciCruise19.

Sometimes things touch us so deeply. They stir certain inexplicable emotions to the point we feel our hair stood on end yet we can’t explain why, like Promenade Des Alyscamps as venue of the GucciCruise19. Because the choice of venue talks about something that is known, yet unknown. Something that we knew once, but have forgotten long ago – the wisdom that once upon a time death wasn’t the end of life, it was the way of receding of the old for the new life to bloom. Life cycle was considered circular not linear, the concept behind the Ouroboros – recurring symbol in Gucci design. That is why the birth of a new collection in the land of death was so fascinating to many. But it takes quite some effort to make this connection to realize why such a choice unconsciously hits the “soft spot” and triggers such deep emotions.

GucciCruise19 - death as inspiration for new collection. Photo. Internet
GucciCruise19 – death as an inspiration for new collection. Photo: Internet

I intend neither to describe nor to analyze another much-debated, much-intriguing and much-putwhateveryouwant show of Gucci for Cruise19. First, people talked enough about it in just one day. Secondly, a thorough analysis of all the concepts and all the symbols would take days and days (which actually I am doing slowly). On the contrary, I’d like to share my opinion on what kind of paradox the Instaeuphoria created for the world of fashion and how his genius Alessandro Michele “reversed the flow” tapping this paradox online and on the runway.

Promenade Des Alyscamps - Cemetery turned into a Promonade. Venue for GucciCruise19. Photo: Gucci.com
Promenade Des Alyscamps – Cemetery turned into a Promenade. Venue for GucciCruise19. Photo: Gucci.com

Two faces of Instagram

The day Instagram went viral it paved a way to a paradox for the world of fashion that has been ripening silently. Precisely, the obsession of our eyes for ephemeral beauty and the cry of our souls for eternal grace.

Captivating the world with the spell of picture-perfect ephemeral beauty was the main card for the world of fashion in those good old paper days. But when ‘gram made picture-perfect beauty so mundane, the internet got inundated with beautiful images without depth. Instahype broke the “beauty” spell of the fashion world. Fashion started to feel like sex without love. It felt good right at that moment, but nothing to remember couple of minutes afterwards. Minds bloated with another “barren” beautiful image started to look for something more meaningful than just good looks. Something that could stir deep emotions within and leave some traces in the memory. This was the paradox. While the whole fashion herd rushed to Instagram to harness fame and awareness, they exhausted the bullets of the strongest weapon they had – captivating power of ephemeral beauty.

Disarmed beauty, bloated minds, inundated Instagram

No matter how much one loves ephemeral beauty there is a limit to which point one can stomach. After hitting the saturation point, we start to search for something that talks of depth. Something that doesn’t talk about egoistic and snobby individualism (that was and still is central to modern beauty), but something that goes farther. Something that talks about continuity of life, participation in society, courage to experiment, embracing identity – all of which give sublime messages of hope. Here enters the stage Alessandro Michele.

Thousand faces of beauty

This is exactly what he does resiliently and persistently. The looks he runs through the runway can hardly be called beautiful by the modern standards instilled in us. Yet, every show hails like a storm in the Internet. He questions the ephemerality of the very concept of beauty by re-creating thousand faces of beauty across ages and cultures. In the same time, the core concept for his creations goes beyond the ephemerality of physical look. The imagery always offers depth and refers to symbols that are impossible to comprehend with rational thinking. They in a sense talk about inexplicable hope. Hope for regenerating capacity of our nature – something new, yet something was once known but forgotten, the Ouroboros.

In times when we feel like lost souls in the ocean of information with no horizon in sight, deep inside we are desperately looking for some clues to navigate our way. When something resonates with us so deeply, we realize that is the clue we’ve been looking for. The clue is the in conventional wisdom that lies in our memory deposit. That is where we feel at home, recharge and make our way back into the future.

Related articles:

Gucci sends fashion back to roots – RTW Fall/Winter 2018

Filed Under: Fashion Tagged With: Alessandro Michele, fashion, Gucci, GucciCruise19, Ouroboros, symbols

Gucci sends fashion back to roots…

May 10, 2018 by Aynura Maye

Gucci has made quite stir in elusive world of fashion with the latest show of RTW Fall/Winter 2018. No surprise, with Gucci’s Alessandro it is always a stir. Pale looking models were carrying around replicates of their heads, almost real-looking snakes and dragons in an operation room with operation chair in center. Some had third eye on their hands with myriad of ethnic twists to the looks. Some people found it unnerving, some awesome, some were confused, some didn’t understand at all. All for a reason. This scene resembled an initiation ritual with ghostly participants.

Models carrying deeply mythological motifes - dragons, third eyes, replica of their own heads. Gucci show - RTW, FW2018
Models carrying deeply mythological motifs – dragons, third eyes, replica of their own heads among others.

Gucci show – RTW, FW2018

Alessandro played a different card – to move to the next phase, he went back to basics, he shed light on a long-forgotten knowledge. The knowledge that fashion was not born out of the need to please eyes and tap only on sensuality. Fashion was not born to work as money-generating machine. Fashion, in the first place, is byproduct of “mystical participation”. The rituals where novice members of early societies were initiated into their roles in a neatly defined societal structure. Their “looks” symbolically communicated their role in that structure.

In this sense, primeval fashion used to be looks of medicine men, shamans with feathered headwears or of hunters with daunting chains around their necks made of horns of hunted animals etc. The root of fashion lies in taking on a social mask that represents the specific spot of each individual in a given society. Outer look used to be means, not the ends by itself. Now, with Gucci’s “cyborg-like” creations fashion takes on the same function again, it questions where we are and where we fit now. Actually, I do not think someone would call this collection sensual (which by the way has almost always been a strong card for Gucci). He had a different message and my take is as follows:

My take on the set:

To me it represented, in a more dramatized manner, the “liquid times” we are going through. In times when societies got protected by borders and distances, each survived and flourished upon certain set of moral foundations that defined general frame for every aspect of life. Yesterday traditional dresses characterized cherished values of societies and enjoyed emotional bond with those who put them on. Now, however with all the digital noise, fading borders and fusion of tastes we live in state of cacophony. Today, everything is everywhere, anything can go with anything – no bond, no emotions, no curated matching and it may feel like post-human. The experimental combinations may come out beautiful, creepy or transitory – the message that I think the collection delivered clearly. The process in making.

My doubts:

Although the concept he’s put forward is interesting, one thing is clear that he’s stepped away from what made fashion a “sweet spot” of humanity.  Namely, the tendency to please eyes and tap on sensuality. There is a reason why with time fashion became limited to only sensuality and beauty.  Deductively, outer looks turned into its only reference with no inward ties. To put it in an unpolished manner, “low” chakras are where money circulates. We have capacity to reach angels. Yet often times we find ourselves in the grip of our basic instincts of sexual desire and power quest. So, I wonder, how this new strategy will impact on Gucci sales.

My touch on the set-up:

I wish I were his genius, but we all have our opinions, right? I’d replace the operation chair in the middle with something that is pure representation of unconscious. For example, an unexplored forest, dark waters or infinite deserts. Why? Alessandro’s explanation of his vision is clear. He is the Hero busy with creating his world populated by personalities honed by his sentiments on our time in his laboratory. Another version would be to make these ghostly creatures (models) come out of a set that represents depth of unconscious. He aimed to break thru the “canonized rules”, yet every urge of destruction rises not from conscious, but from unconscious. The unknown new gets ripen there which will break into conscious only through destruction.

Symbols of Transformation

Furthermore, snake and dragon are unmistakable symbols of transformation. But they are not always that peaceful and friendly as they were in the hands of the models. Study of mythology tells us that they are personifications of our fears, desires and compulsive impulses. Each of these forces always try to get upper hand in our consciousness. The task of conscious is to tame and subdue them just like how Hercules fought. Otherwise they will grow into many-headed, flame-breathing wrathful dragons and swallow the conscious. But to defeat them the Hero needs to “re-vive” the moral values of the society he belongs. Because that is where he’d find the tips and mystical powers to subdue that dragon and experience transcendence.

Now that those moral foundations are vanishing, we are back in square figuring out where to turn to re-establish that connection with the inner space and outer space. In a sense, this set with a new twist to the centerpiece would symbolize our pledge to re-establish new set of morals, which would enable us to carry those snakes and dragons in as peaceful and friendly manner as they seemed in the show. As a result, It would also portray the process of the birth of new transcendent identity.

In general, these moments of chaos are times when new identity is born – usually more embracing, more universal.  I am curios to follow his next creations to see how he visualizes it.

This article was originally published at fashionnewsmagazine.com in Italian and in English.

I’ve made slight changes to this version to make it easier to read as a blog post.

Filed Under: Fashion Tagged With: Alessandro Michele, analysis, cyborg, depth psychology, dragon, F/W, Fall/Winter, fashion, Gucci, psychoanalysis, RTW, Show, snake, third eye

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Aynura Maye

Currently exploring the know how of Made in Italy through the stories of those who create it. Individuals.

Also, tracking fellow youth from my land Azerbaijan who built themselves in Italy.

Enjoy xx

Aynura

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