{"id":2182,"date":"2022-03-04T12:39:43","date_gmt":"2022-03-04T12:39:43","guid":{"rendered":"https:\/\/fashionsymbols.com\/staging\/2950\/?p=2182"},"modified":"2022-03-04T12:51:37","modified_gmt":"2022-03-04T12:51:37","slug":"leyla_eng","status":"publish","type":"post","link":"https:\/\/fashionsymbols.com\/staging\/2950\/leyla_eng\/","title":{"rendered":"Transition, Sustainability and (re)Definition of Luxury\u00a0in Making"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><em>With aspiring fashion designer Leyla Babayeva on fashion as a bigger social phenomenon than vanity blowout and more<\/em><\/strong><\/h3>\n\n\n\n<p>Hello, folks! <em><a href=\"https:\/\/fashionsymbols.com\/staging\/2950\/category\/galosce\/qalos\/\">Galosh Jiguli<\/a><\/em> series is here again \u2013 with probably the youngest talent. Meet Leyla Babayeva, junior fashion designer who has been among 20 students at <a href=\"https:\/\/www.istitutomarangoni.com\/it\/news-eventi\/istituto-marangoni-per-tods-academy-un-progetto-creativo-allinsegna-della-sostenibilita\"><em>Marangoni Institute<\/em><\/a> selected by Tod\u2019s Academy for its \u201cRe-generation\u201d project. Skilled in painting, another passion of hers, she expresses her artistic side through her designs. A true believer of sustainability as the (re)definition of luxury and hard-working designer towards her goals, she seems to grow comfortable with returning home arms full of awards on sustainability projects \u2013 let it be the <a href=\"https:\/\/www.behance.net\/gallery\/115669977\/Bottletop-Brand-Sustainability-Contest\"><em>bottle top challenge in London<\/em><\/a> or reinterpretation of Tod\u2019s DNA in Italy to embrace sustainability. For the latter project, she was mentored by the legendary <a href=\"https:\/\/www.vogue.com\/tag\/celebrity\/tonne-goodman\"><em>Tonne Goodman<\/em><\/a>, the sustainability director of Vogue and the stylist for the recent photoshoot of the First Lady Dr.Jill Biden for the cover of Vogue. What a delight for an enthusiastic novice designer whose career is ahead. We talked in depth about <a href=\"https:\/\/academy.tods.com\/regeneration\/projects\/babayeva-leyla\/\"><em>Tod\u2019s Re-generation project<\/em><\/a>, evolving definition of luxury and more. <\/p>\n\n\n\n<p>Enjoy<\/p>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/leylababayeva1?tracking_source=search_users_published_date\"><em>Leyla&#8217;s portfolio on Behance<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2znjAA7Nj2k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent&#038;listType=playlist&#038;list=PLLcn2p2cQdXlEu8jFL-hCGy0dSi43mp8d\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/fashionsymbols.com\/staging\/2950\/leyla_az\/\"><em>Read the Azerbaijani version here<\/em><\/a> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"az\u0259r-sizinl\u0259-son-d\u0259f\u0259-2021-ci-ilin-yayinda-arena-di-veronada-gorusmusduk-aida-operasinin-150-illik-yubileyi-zamani-\u0259fsan\u0259vi-dirijor-rikkardo-mutinin-r\u0259hb\u0259rliyi-il\u0259-aida-operasinda-radames-rolunu-canlandiracaqdiniz-yadimdadir-butun-opera-boyu-ancaq-radamesin-s\u0259hn\u0259y\u0259-cixmasini-gozl\u0259yirdim-v\u0259-dediyi-h\u0259r-sozu-tam-m\u0259nasi-il\u0259-basa-dusm\u0259k-ucun-butun-diqq\u0259timi-toplamisdim-sad\u0259c\u0259-f\u0259xr-edirdim-sizinl\u0259-mutinin-diqq\u0259tin\u0259-g\u0259lm\u0259k-v\u0259-bu-prestijli-t\u0259dbird\u0259-ifa-etm\u0259yin-arxasinda-\u0259min\u0259m-ki-uzun-ill\u0259rin-f\u0259dakarligi-v\u0259-boyuk-z\u0259hm\u0259ti-durur-nec\u0259-oldu-bu-t\u0259dbir\u0259-d\u0259v\u0259t-olundunuz-hesab-edir\u0259m-ki-bu-hadis\u0259-siz\u0259-h\u0259m-d\u0259-yeni-imkanlar-acdi\"><strong><em><strong><em><strong>Leyla, please tell us more about Tod\u2019s Re-generation project<\/strong><\/em><\/strong>.<\/em><\/strong><\/h3>\n\n\n\n<p>We are talking about a collaboration project between Tod\u2019s Academy and Marangoni Institute. The project is called Re-generation. This is one of those surprises that you do not expect coming, and you do not know what will come next. It was October last year. One day we came to school to learn that Tod\u2019s has picked 20 students of Marangoni for a special collaboration project. The selection was made by Tod\u2019s itself. This was the second collaboration of the Tod\u2019s Academy with a fashion school. The first one had been with the Central Saint Martin\u2019s University in London, but due to the pandemic related lockdowns, it had entirely been carried out virtually. It was the first time that Tod\u2019s collaborated with an Italian fashion school, and we were lucky enough to have opportunity to move. We were relocated to the Tod\u2019s headquarters in Marche, where also Tod\u2019s Academy operates. <\/p>\n\n\n\n<p>Back to our topic, we were given a week to present our capsule collection with a task to reinterpret Tod&#8217;s DNA embracing sustainability. A week is a very short period to reinterpret a brand DNA, above all, to come up with a concept. But you know, we had to deliver. In the end, we managed even to do shootings with the communication students and prepare communication strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adama-cox-h\u0259ycanli-g\u0259lir-el\u0259-boyuk-v\u0259-aciq-m\u0259kanda-ifa-butun-tamasacilarin-gozu-uz\u0259rinizd\u0259dir-h\u0259r-k\u0259s-bir-yana-ozunuzun-ozunuzd\u0259n-gozl\u0259ntil\u0259riniz-var-bir-az-hazirliqdan-s\u0259hn\u0259y\u0259-cixan-\u0259r\u0259f\u0259d\u0259-kecirdiyiniz-hissl\u0259rd\u0259n-danisin\"><strong><em><strong><em><strong>Which task was the most difficult one in that week<\/strong><\/em><\/strong>?<\/em><\/strong><\/h3>\n\n\n\n<p>Coming up with a concept. There is always a substantial amount of research behind deciding the concept. Once the decision is made, preparation of the moodboard follows. In this case, drawings took only two days, and I had some time left. So, I worked on creating renderings and even prepared one prototype. My concept was inspired by cowboy theme in Western all\u2019Italiana movie. I wanted to create something that Tod\u2019s hadn\u2019t done before. Cowboy theme had already been in the mainstream fashion for a couple of years, but it hadn\u2019t made into Tod\u2019s. Also, another objective was to deliver the message about how Italians maintain and reinterpret their identity when they have to mingle with other cultures. I called my collection \u201cRide out to the old sundown\u201d. Preserving its heritage is essential for Tod\u2019s, so we had to both reinterpret and preserve.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZuAi_ytZLJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CZuAi_ytZLJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CZuAi_ytZLJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Tod&#39;s (@tods)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bir-az-\u0259vv\u0259l\u0259-qayitmaq-ist\u0259rdim-daha-dogrusu-xeyli-\u0259vv\u0259l\u0259-lap-baslangica-bu-s\u0259n\u0259ti-n\u0259-zaman-h\u0259yat-yolunuza-cevirdiniz\"><strong><em><strong><em><strong>How did you reinterpret Tod\u2019s DNA in a cowboy style<\/strong><\/em><\/strong>?<\/em><\/strong><\/h3>\n\n\n\n<p>First, the gommino. The rubber with \u201cpebbles\u201d that runs thru the sole under the shoe to the heel. It has a signature shape. First, I reinterpreted the shape. Then, re-worked Tod\u2019s name on gommino, which was received positively, including by the director of Marangoni. The logo of the brand has two lions on the sides, I reinterpreted their place of use. The idea was to design a more youthful look that was both classical and sporty. I\u2019d like to emphasize again, the concept, theme selection is paramount to any design. One needs to keep in mind that eventually this concept will be translated into tangible products. Normally, the university gives us a month to decide the theme. Sometimes, couple of months after picking a theme, one realizes that it doesn\u2019t work out and the initial idea needs to be revisited. It is a delicate work and a very important phase in fashion design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dem\u0259li-19-yasina-q\u0259d\u0259r-musiqi-il\u0259-m\u0259sgul-olmamisiniz-bird\u0259n-bir\u0259-bir-s\u0259h\u0259r-durub-demisiniz-ki-v\u0259ssalam-artiq-icimd\u0259ki-guc\u0259-qarsi-dura-bilmir\u0259m-gedir\u0259m-ifa-etm\u0259y\u0259-\u0259trafdakilarin-ail\u0259nizin-reaksiyasi-nec\u0259-oldu-ola-bil\u0259r-ki-bu-reaksiyadan-ehtiyatlanmaq-bu-q\u0259rarin-verilm\u0259sini-bel\u0259-uzadib\"><strong><em><strong><em><strong>Is like predicting the spirit of time?<\/strong><\/em><\/strong><\/em><\/strong><\/h3>\n\n\n\n<p>Yes, exactly. Speaking of time, one of the objectives for this project was embracing sustainability. We had to reinterpret the DNA of the brand with sustainable materials while preserving its heritage.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/H_-kfi8q8eo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adama-hekay\u0259-kimi-g\u0259lir-19-yasinda-s\u0259n\u0259tinizi-tutdugunuz-yolu-tam-k\u0259nara-qoydunuz-h\u0259tta-az-sonra-ail\u0259nizd\u0259n-d\u0259-ayrilmali-oldunuz-icinizd\u0259ki-arzu-vulkan-sovurdu-sizi-ozu-il\u0259-c\u0259tin-deyil\"><span><em style=\"font-style: italic; font-weight: bold;\"><strong>Very much like Made in Italy, right? I don&#8217;t think this transition period is easy on brands like Tod\u2019s, whose core products are leather goods<\/strong><\/em><\/span>.<\/h3>\n\n\n\n<p>Yes, preserving heritage and identity is important for them. Tod&#8217;s core products are leather bags and shoes. The leather collection in the headquarter or call it archive, is simply amazing. I haven\u2019t seen anything of that sort. In this transition period it is not easy to find quality alternatives to leather and this transition is a serious issue for them. Needless to say, faux leather is out of discussion and identifying the right material requires research. My choice fell on mushroom leather and pi\u00f1atex. It is hard to find these new type of leather materials in Italy, so I had to order them from Spain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nec\u0259-oldu-ki-italiyaya-g\u0259lm\u0259k-q\u0259rari-verdiniz-hardan-nec\u0259-basladiniz\"><strong><em><strong><em><strong>So besides changing the taste, this transition seems to eventually disrupt the supply chain. What other alternatives were used by other students? Did they do selection among the collections<\/strong><\/em><\/strong>?<\/em><\/strong><\/h3>\n\n\n\n<p>All students worked on a variety of materials that could be alternative to leather. No selection took place. We are a group of 20 and we proceed with the same group. The jury members at my presentation were Walter Chiapponi, Tod&#8217;s creative director, Vogue&#8217;s long time fashion director, stylist and current director for sustainability Tonne Goodman, and Vogue Italia\u2019s head of Vogue Talents, CNMI international fashion ambassador Sara Maino. My mentor happened to be Tonne Goodman.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:29.71298%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Foundation-Year-Leyla.jpg?strip=info&#038;w=361&#038;ssl=1 361w\" alt=\"\" data-height=\"591\" data-id=\"2164\" data-link=\"https:\/\/fashionsymbols.com\/staging\/2950\/?attachment_id=2164\" data-url=\"https:\/\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2022\/03\/Foundation-Year-Leyla.jpg\" data-width=\"361\" src=\"https:\/\/i1.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Foundation-Year-Leyla.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:36.08299%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla03-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla03-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla03-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla03-1024x683.jpg?strip=info&#038;w=1248&#038;ssl=1 1248w\" alt=\"\" data-height=\"832\" data-id=\"2165\" data-link=\"https:\/\/fashionsymbols.com\/staging\/2950\/?attachment_id=2165\" data-url=\"https:\/\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2022\/03\/Leyla03-1024x683.jpg\" data-width=\"1248\" src=\"https:\/\/i0.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla03-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla08.jpg?strip=info&#038;w=500&#038;ssl=1 500w\" alt=\"\" data-height=\"333\" data-id=\"2166\" data-link=\"https:\/\/fashionsymbols.com\/staging\/2950\/?attachment_id=2166\" data-url=\"https:\/\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2022\/03\/Leyla08.jpg\" data-width=\"500\" src=\"https:\/\/i2.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla08.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:34.20403%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla12-721x1024.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla12-721x1024.jpg?strip=info&#038;w=832&#038;ssl=1 832w\" alt=\"\" data-height=\"1182\" data-id=\"2167\" data-link=\"https:\/\/fashionsymbols.com\/staging\/2950\/?attachment_id=2167\" data-url=\"https:\/\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2022\/03\/Leyla12-721x1024.jpg\" data-width=\"832\" src=\"https:\/\/i2.wp.com\/fashionsymbols.com\/wp-content\/uploads\/2022\/03\/Leyla12-721x1024.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"la-scala-akademiyasina-daxil-olmaq-asan-olmali-deyil-cox-r\u0259qab\u0259tli-idi-secim-sizd\u0259n-basqa-bu-akademiyada-t\u0259hsil-almis-ya-alan-az\u0259rbaycanli-var\"><strong><em><strong><em><strong>What is coming next for these 20 collections<\/strong><\/em><\/strong>?<\/em><\/strong><\/h3>\n\n\n\n<p>It is a secret for us too. We do not know what is going to happen until a week before. We do not have any information yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bilm\u0259k-ist\u0259y\u0259rdim-n\u0259-zaman-hiss-etdiniz-ki-karyeraniz-p\u0259rvazlandi-solo-ifaniz-n\u0259-zaman-hansi-rolla-bas-tutdu\"><strong><em><strong><em><strong>How did you come to study fashion design and what are your future plans?<\/strong><\/em><\/strong><\/em><\/strong><\/h3>\n\n\n\n<p>I love painting since childhood and was good at painting. I loved fashion very much too. After high school, I wasn\u2019t sure which one to pursue. I am grateful to my parents for encouraging me to go after my dreams of being a fashion designer. Actually, I started at the London campus of Marangoni then moved to the Milan campus. It was not an easy decision to make between the Central Saint Martin\u2019s and Marangoni either, eventually I my preference swinged towards Marangoni. But I see difference in two schools of Marangoni. While in London the study is more conceptual and experimental, disconnected from the commercial aspect, in Italy it is a lot about practicality, structure, preserving traditions with commercial end in mind. Having exposure to these two ways of education is really helpful in many ways.<\/p>\n\n\n\n<p>Soon I will graduate from Marangoni, Milan campus. My dissertation is at the end of February. If I decide to do Master\u2019s degree, I\u2019d do it on fashion business. Being a fashion designer is not enough to start a brand. It seems easy, but it is not an easy task. Prior experience would be very helpful.<\/p>\n\n\n\n<p>I am currently interning at the Alessandro Vigilante. This is a new namesake brand. A small company but a robust one. We already participated in Milan Fashion Week, dressed two participants of this year&#8217;s San Remo festival. I prepared the sketches of those outfits. In parallel, Alessandro Vigilante is the creative director of the Attico brand. Prior to that, he used to work as a celebrity designer for Gucci, Dolce Gabbana, and Philosophy. So, he is already a well-connected fashion insider. What I like about this place is being part of the whole process. Normally, in big brands, I believe there is division of tasks, so one doesn\u2019t get to see the whole picture of how a brand runs. Starting from March, I will start working as a junior fashion designer at Rossignol, luxury outer wear French brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"s\u0259sin-uz\u0259rind\u0259-isl\u0259m\u0259k-n\u0259-dem\u0259kdir-nec\u0259-isl\u0259yirsiniz-s\u0259sin-keyfiyy\u0259tinin-uz\u0259rind\u0259\"><strong><em><strong><em><strong><strong>What was your collection for the dissertation<\/strong><\/strong>?<\/em><\/strong><\/em><\/strong><\/h3>\n\n\n\n<p>The collection we prepared for the last year could also be our dissertation. But I found it boring to present the same collection. That&#8217;s why I made a fashion film. The topic I chose was about social classes and how appearance and looks shape other\u2019s perception and behavior. I\u2019ve conducted a survey on this. In Baku, Milan and even on LinkedIn I found people from the sector and interviewed them. The result was interesting. Not much has changed since the times when only upper class could wear toga in ancient Rome and the red toga belonged only to the emperor. Today, there are no costumes obviously, but the class behavior is still there. Just like in the past, middle class looks up and imitates the upper class. Take Herm\u00e8s or Louis Vuitton, the fashion houses that are tightly associated with the high end living and fast fashion brands like Zara constantly imitate them. Departing from this idea, I move on to understand what luxury means in our days \u2013 logomania, sustainability or invisible luxury. My conclusion is sustainability and craftsmanship.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ilk-ifaniz-harda-olub-v\u0259-daha-sonralar-bas-rol-ifacisi-kimi-eyni-s\u0259hn\u0259y\u0259-qayitmisinizmi\"><strong><em><strong><em><strong>How can Azerbaijan benefit from the know-how of Made in Italy in your area? Also, what advice would you give to the younger generation from your lessons learned<\/strong><\/em><\/strong>?<\/em><\/strong><\/h3>\n\n\n\n<p>There is a lot of talent in my area. In general, I think, Azerbaijani youth is very talented in handwork, especially in painting. I\u2019d say a lot of work needed to put in for fashion. Taking a short course is not enough, fashion design is not only about sewing dresses. People, especially, the youth love fashion in Baku, they are into fashion. It would just take serious, academic education and experience to nurture new breed of good designers. The same goes to other professions in the sector, such as buyers. It is a very serious profession. We already have couple of established designers working internationally \u2013 initiating a dialogue with them would be beneficial, arranging seminars with them would bring valuable insight. Fashion design is not as simple as it sounds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"italiyanin-b\u0259zi-taninmis-musabiq\u0259l\u0259rinin-qalibisiniz-hansi-beyn\u0259lxalq-musabiq\u0259nin-qalibi-olmaq-ist\u0259y\u0259rdiniz-v\u0259-hansi-s\u0259hn\u0259d\u0259-gozunuz-var-orda-ifa-etm\u0259k-ist\u0259y\u0259rdiniz\"><strong><em><strong><em><strong>That is, a fashion designer must understand social tendencies and be able to predict what sort of changes in taste these tendencies will bring along<\/strong><\/em><\/strong>?<\/em><\/strong><\/h3>\n\n\n\n<p>Yes, the designer must be able to predict changes in tastes, be able to interpret social tendencies. Also, content is important for organizing fashion events. It is important to have a communication strategy. Regardless, I believe that offering academic level education would be very helpful. We have a rich crafts culture in carpet making, ceramics etc. That could be a good way to integrate or get inspired from. As for the advice to the younger generation, I would say that there is always criticism in the fashion sector. Listen to the criticism, but don\u2019t take it to your heart. Follow your own passion and plans.<\/p>\n\n\n\n<p><a href=\"https:\/\/fashionsymbols.com\/staging\/2950\/leyla_az\/\"><em>Read the Azerbaijani version here<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With aspiring fashion designer Leyla Babayeva on fashion as a bigger social phenomenon than vanity blowout and more Hello, folks! Galosh Jiguli series is here again \u2013 with probably the youngest talent. Meet Leyla Babayeva, junior fashion designer who has been among 20 students at Marangoni Institute selected by Tod\u2019s Academy for its \u201cRe-generation\u201d project. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[194,1],"tags":[215,15,217,205,162,218,219],"class_list":{"0":"post-2182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-galosce","8":"category-uncategorized","9":"tag-azerbaijan","10":"tag-fashion","11":"tag-fashion-design","12":"tag-fashion-designer","13":"tag-italian-fashion","14":"tag-marangoni","15":"tag-tods","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transition, Sustainability and (re)Definition of Luxury\u00a0in Making - Fashion Symbols with Aynura Maye<\/title>\n<meta name=\"description\" content=\"What does luxury mean in our days \u2013 logomania, sustainability or invisible luxury. 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