{"id":909,"date":"2018-10-16T13:48:59","date_gmt":"2018-10-16T13:48:59","guid":{"rendered":"https:\/\/fashionsymbols.com\/staging\/2950\/?p=909"},"modified":"2018-10-16T14:15:33","modified_gmt":"2018-10-16T14:15:33","slug":"gucci_noah_ark","status":"publish","type":"post","link":"https:\/\/fashionsymbols.com\/staging\/2950\/gucci_noah_ark\/","title":{"rendered":"Gucci\u2019s Ark of Noah. Why are we all Noah?"},"content":{"rendered":"<p>Now that I am on water symbol, I&#8217;ll have one more post to dig a bit deeper on water. Gucci just released its new theme for #GothicCampaign recreating the Ark of Noah and this is perfect one to pick on.<\/p>\n<figure id=\"attachment_912\" aria-describedby=\"caption-attachment-912\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-912\" src=\"https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?resize=1024%2C902&#038;ssl=1\" alt=\"Gucci #GothicCampaign - recreation of Noah's Ark. Photo: Internet\" width=\"1024\" height=\"902\" srcset=\"https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?resize=300%2C264&amp;ssl=1 300w, https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?resize=768%2C677&amp;ssl=1 768w, https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?resize=24%2C21&amp;ssl=1 24w, https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?resize=36%2C32&amp;ssl=1 36w, https:\/\/i0.wp.com\/fashionsymbols.com\/staging\/2950\/wp-content\/uploads\/2018\/10\/noah_ark.jpg?resize=48%2C42&amp;ssl=1 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-912\" class=\"wp-caption-text\">Gucci re-created the Ark of Noah Ark for #GothicCampaign<br \/>Photo: Internet<\/figcaption><\/figure>\n<p>Now Alessandro Michele takes on Deluge and the Ark of Noah, one of the early stories of Genesis. It is one of those themes that we know can\u2019t be true, yet some part of us secretly believes that it may be true. And surprisingly it is, but in a symbolic way. Because it talks about some parts of our existence that is unknown to us obscured in the dark abyss of our psyche. We are well aware that the myths are not history, or biography or some sort of historical record. Then what is it about that touches us so deeply? In a nutshell, they are about the psychic processes happening inside us expressed through symbols in an exaggerated fashion. We sense that they tell us something, but can\u2019t discern what it is. It is that dreamy symbolic language that puzzles us.<\/p>\n<p>The Deluge and the Ark of Noah Ark is the story of our consciousness (or Ego) taking control over the unconscious content narrated in the highly symbolic language of the unconscious. Every object in the myth is purely symbolic and holds certain meaning. Let\u2019s try to \u201ctranslate\u201d this myth.<\/p>\n<h4><strong>Deluge<\/strong><\/h4>\n<p>In psychoanalysis and dream analysis water is symbol of the unconscious \u2013 the dark abyss which is house to uncontrollable and powerful instinctual urges. The darker and the more turbulent the water, the more unease in the unconscious. So we know what Deluge stands for \u2013 the unc\u00adontrollable and wild nature of our unconscious.<\/p>\n<h4><strong>Noah<\/strong><\/h4>\n<p>One of the earliest prophets of the mankind is very symbolic of the very process of the birth of the consciousness. This is the element of our psyche that is in power to take control over the unconscious urges and impulses and give direction &#8211; make decisions. By the way, we\u2019ve laboriously developed this precious \u201cskill\u201d over millions of years and with it we\u2019ve distinguished ourselves from the rest of the living things and the dark totality of our unconscious. This is the reason why \u201cprophets taking control of waters in ark or over some sort of fish\u201d is a recurrent storyline in many religions. It is kind of the way our unconscious has registered the evolutionary process in its peculiar symbolic language.<\/p>\n<h4><strong>Animals and the perfect harmony<\/strong><\/h4>\n<p>The next question is of course, what about the animals and the perfect peace between animals and humans? Again, let\u2019s have a look at recurring image of prophets &#8211; a good shepherd. Do we remember Orpheus? Who created perfect harmony when he played his lyre? Or Jesus? Yes, he was Shepherd too. Noah himself is kind of good shepherd who created perfect harmony among living things. Animals notoriously stand for our biological or instinctual impulses, in other words our low animalistic drives. Good shepherd is the one who through the virtue of the consciousness and wisdom has tamed his animalistic impulses and created harmony in his soul.<\/p>\n<h4><strong>Translation into our common language<\/strong><\/h4>\n<p>The myth of Noah is the story of how we gradually &#8220;woke up&#8221; from the pure instinctual life and separated ourselves from the animal kingdom and developed the consciousness (Ego). He is symbol of mankind, who has learned to navigate on the dark waters of the unconscious without being absorbed by back by it. And even give direction to his\/her life.<\/p>\n<h4><strong>What Noah means for each of us<\/strong><\/h4>\n<p>We all pass this \u201cArk of Noah\u201d period when we start to develop consciousness when we are babies at early toddler age. So he is a living symbol inside us. Also, as long as we tend \u201cto lose our mind\u201d, in other words, fall victim to our impulses and feelings, the Deluge will be an ever-present danger for us. Because those emotions\u00a0are rooted at powerful forces deep inside. In the background we always live with the peril of our consciousness being devoured by the Deluge, in other words, literally lose our minds.<\/p>\n<p>I wonder who will bring so much mysticism with hippy twist to Gucci besides Michele Alessandro. Who will touch so gracefully to this ever-present stories of our soul in fashion industry. I found the video just brilliant. Very much looking forwards to his creations on this theme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that I am on water symbol, I&#8217;ll have one more post to dig a bit deeper on water. Gucci just released its new theme for #GothicCampaign recreating the Ark of Noah and this is perfect one to pick on. Now Alessandro Michele takes on Deluge and the Ark of Noah, one of the early [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[39,100,24,15,75,97,29,98,99],"class_list":{"0":"post-909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion_and_myths","8":"tag-alessandro-michele","9":"tag-deluge","10":"tag-depth-psychology","11":"tag-fashion","12":"tag-fashion-symbols","13":"tag-gothic-campaign","14":"tag-gucci","15":"tag-myth","16":"tag-noahs-ark","17":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gucci\u2019s Ark of Noah. 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