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Maison Margiela

Striking similarities in the language of art and fashion

February 10, 2019 by Aynura Maye

Art and fashion have their wonderful ways to step in to say in a very crisp manner what the words are too shallow and too vague to utter. And even what I find astonishing is how different forms of art can translate and communicate shared feelings and sentiments in a strikingly similar fashion.

“Artfully” distracted and fragmented

Apollo in defragmentation, Marta Minujin. Photo: Instagram account of Marta Minujin

Let me get a bit specific. Before moving to Italy (when fashion was not really my area of interest), I was in Argentina mostly studying psychoanalysis and interested in many ways that art could communicate the most ineffable notions of our psyche. After moving to Italy, fashion became another fascination of mine in a way how it can be the mirror to the cold reality of our times and wishful hopes of our hearts. Since I moved to Italy three years ago, I can’t really differentiate between art and fashion. Not that I see the all pieces of garment as a piece of art. Yet I believe, each final product somehow says so much about the designer. Not about what the designer wanted to communicate, but what was really her/his state of mind, what she/he was living through or what was running thru her/his mind during the process.

Maison Margiela, Couture 2018. Creation of John Galliano to express defragmented, nomad mind. Photo: Internet

Sometimes, the similarities I see in ways art and fashion communicate shared human sentiments are striking. One of such similarities I’d like to talk about is between the art installations of Marta Minujin, an acclaimed Argentine artist and John Galliano, well-respected designer of Maison Margiela.

Little background information for those who do not know Marta Minujin. This flamboyant artist hails from Argentina and is the queen of pop art, performance art, “happenings” etc. She was a friend of Andy Warhol. I loved her free, deconstructive, mind provoking installations. Back in 2010, she explained her fractured monuments and statues as follows – we are so distracted, bombarded with lots of information in every given second, it is hard to pull ourselves together. This theme manifests our confused, defragmented state of mind, all over, never concentrated.

“Fashionably” decayed

As we lived along the collective concussion caused by the digital disruption more-less the same concept translated into the Couture pieces of John Galliano in his 2018 collection presented in Paris with strikingly similar designs – fragmented, layered, kind of all-over the place, nomad minds.

Marta Minujin against her own installation, Photo: Internet

A year passed. Came along another Couture week. Maison Margiela presented an outstanding presentation of “walking art pieces” translating decay, artifice, excess. Almost the same concept of some other installations by Marta Minujin – which I see as an expression of our current badly-functioning memory unable to forget (ditch), clean, organize and systematize. State of serious confusion.

Excess, decay in the creations of John Galliano, Maison Margiela, Couture 2019

Now I am looking at photos and still can’t get over how sharp the language of art and fashion could be in transmitting a message that the words are powerless to describe. Above all, how some shared sentiments can translate into strikingly similar visual messages by different forms of art.

Filed Under: Fashion Tagged With: art, fashion, John Galliano, Maison Margiela, Marta Minujin, similarities

Fashionable U-turn – Elegance and feminine flair a la Couture

January 29, 2019 by Aynura Maye

Cheers to the fantasy function of our mind not to let us die from the cold reality.

I can’t attest for others but what my eyes saw was a different kind of couture from the last year’s. This was definite comeback of the elegant feminine flair, sometimes exaggerated, but in general quite wearable in fact.

Chanel Couture Spring Summer 2019 Paris, Photo: NowFashion.com

This couture was feast of sequins, feathers, layers and layers of organza and tulle put together with painstakingly delicate hand-work. Colors deserve a special mention – from pastel colors of tranquility to splash of bright colors (yes, talking about Chanel and Valentino). Sincerely, I see this U-turn as a manifestation of the regenerative and compensatory function of our psyche for the latest tumultuous couple of years we’ve lived. Our longing for hope.

Balmain Couture Spring Summer 2019 Paris
Photo: NowFashion.com

The Mirror of Our Times a la Couture

Well, until Maison Margiela hit the runway. Right at the U-turn are exactly two radically different tendencies (oh, that regular contradictory nature of opposites, right?) – Comeback of elegance – soberly composed yet delicately suggestive feminine flair on one side expressing cry of our soul to pull our fragmented mind together and John Galliano yet again artistically putting on runway the cold reality – our already disturbingly fragmented state of mind. He rightfully calls his work the show of the excess, the artifice, the decay. Yes, the whole show is very colorful and artisanal but clogged, just like our clogged mind and badly functioning memory. I can’t help seeing striking similarities with the works of Marta Minujin, an Argentine artist, who is famous for recreating the “mess” of our fragmented mind and clogged memory.

Maison Margiela Couture Spring 2019 Paris
Photo: NowFashion.com

His previous couture horrified me a year ago, not that it was bad, just because it was like a not loved mirror that reflected the flaws one doesn’t want to see. This time around he has taken it to a whole new level – sincerely, I find it as a theater inside a fragmented mind living a trauma or I must say the concussion came with digital disruption in the era of consumerism.

Schiaparelli, Couture Spring 2019, Paris. Photo: NowFashion.com

Beauty Stripped Off Its Beauty

Talking about the concussion of disruption, I think we are still good. True, suddenly the fashion herd had painfully revealed that it can’t survive in its isolated glossy bubble anymore, the “ideal beauty” had a major blow while fashion turned into tool and chaotic platform of resistance against canonized societal restrictions and flaws. At another note, the silent majority got a platform to scrutinize and question the once-cherished-but–turned-to-hypocritical-cliché liberal values, which gave rise to populism leading to the most unexpected election results in certain key places.

Which naturally was followed by “high way – my way” attitude that led to borders and nations suffer from isolation and race for self-gain. Big masses simply preferred to shut doors and windows tight, burying the sense of collaboration and empathy, the greatest lessons of the devastating two world wars. We literally live memory concussion intensified by the disruption. And living with the bare reality as John Galliano has put it is really tough. It is freezing cold there.

Givenchy Couture Spring Summer 2019 Paris, Photo: NowFashion.com

But again, I think we are still good. Sometimes it seems to me the great world wars had somehow stemmed from the industrial revolution, the disruption of those days. Of course, the speed of time was different back then. I mean the concussion and memory clog caused by disruptions could be that bad if we choose to roll with the one-sided cold reality.

Valentino Couture Spring Summer 2019 Paris, Photo: Internet

Again, back to fashion. Last year the Anglo-Saxon fashion and media played a crucial role in bringing fashion down to the terrestrial dimension where we mortals live and struggle with social issues every single day. As I said above, the “ideal-beauty” had its quite duly generous dose of scrutiny. Being well-grounded and tackling social issues through the grace of fashion is a strong weapon to readjust already canonized rules and frames.

Desire for Fantasyland

However, burning the bridge to our fantasyland, the source of our hope would backfire. We can’t uproot ourselves off. Our cold and meaningless reality is too much for us to carry. Call it hope, beauty, ideal, fantasy  – whatever label we put on – it is the source of hope. It is what gives meaning to our gray reality and reason to roll into the next day. How we have canonized this concept (hanger thin silhouette or curvy, fluffy softness) doesn’t matter. It is the compensatory function of our mind. The more we suppress it, the stronger it makes its comeback.

Last year the fashion world was swept by the cold reality of flaws and wrongs of our earthly life and viola. This year we are flooded by the products of our fantasy land to compensate the bitterness of reality – sequins, layer and layers of tulle, organza, feathers. The pieces might have been exaggerated, but they were elegantly composed and even suggestive. Even mens’ collections from the previous weeks were somehow soberly composed.

This time I saw cry of our soul for some fantasy, wishfulness. I saw our need for fairy tale that will house our unprotected soul in face of our disturbing reality. The sheer attempt of our mind to compensate for what is missing in our physical dimension.

Filed Under: Fashion Tagged With: alta moda, Balmain, couture, fashion, fashion symbols, Givenchy, Haute Couture, high fashion, luxury, Maison Margiela, Paris, PFW19, Valentino

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Aynura Maye

Currently exploring the know how of Made in Italy through the stories of those who create it. Individuals.

Also, tracking fellow youth from my land Azerbaijan who built themselves in Italy.

Enjoy xx

Aynura

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